Relationship strength in service industries: a measurement model

Guicheng Shi, Yi-zheng Shi, Allan K. K. Chan and Yonggui Wang

Although one of the key objectives of relationship marketing is to build a strong relationship with customers, the construct of relationship strength is recent and there is little research into its measurement and validation.

Relationship strength in service industries: a measurement model

Guicheng Shi Macau University of Science and Technology

Yi-zheng Shi and Allan K. K. Chan Hong Kong Baptist University

Yonggui Wang University of International Business and Economics

INTRODUCTION...

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