Relationship stages model

Merlin Stone, Alison Bond and Bryan Foss

Customer Relationship Management (CRM) involves using of a wide range of marketing, sales, communication, service, and customer care tools.

Relationship stages model

Merlin Stone, Alison Bond & Bryan Foss

Customer Relationship Management (CRM) is the use of a wide range of marketing, sales, communication, service, and customer-care approaches. A company could describe it like this: “CRM is how we ...

  • Find you;

  • Get to know you;

  • Keep in touch with you;

  • Try to ensure that you get what you want from us in every aspect of our dealing with you;

  • Check that you are getting what we promised you.”

It should be obvious that unless it is supported by deep insight into how consumers feel...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands