Relationship Capital: How to turn agency relationships into powerful competitive assets
How to turn agency relationships into powerful competitive assets
As we celebrate the ANA's 100th Anniversary and its vibrant history of advertising, it's a good time to reflect on our vast and ever-growing arsenal of weapons of mass persuasion and ask ourselves: What clever combination of stones may we have left unturned?
Following years of economic progress driven by human, knowledge, and intellectual capital, companies are realizing that in today's interconnected world, their greatest assets are the relationships they rely on to grow their business. Yet, there...