Relations With The Public
PR is concerned with the entire management of a company's reputation. Reputation is a fragile beast, and a company's publics are many and various some may be in no sense 'stakeholders', as modern jargon has it, but they can still influence how the company is perceived.
A cautionary tale
Before Christmas, news broke that Nestl, the huge multinational, was pressing famine-stricken, poverty-enmeshed Ethiopia for a payment of $6m. On its own, this seemed a trifle unfeeling. When it became clear that it related to the expropriation 27 years ago by a previous military...