Relations with the public

This article is an introductory overview for a four-article focus on public relations found in the February 2003 issue of Admap.

Relations With The Public

 

PR is concerned with the entire management of a company's reputation. Reputation is a fragile beast, and a company's publics are many and various some may be in no sense 'stakeholders', as modern jargon has it, but they can still influence how the company is perceived.

A cautionary tale

Before Christmas, news broke that Nestl, the huge multinational, was pressing famine-stricken, poverty-enmeshed Ethiopia for a payment of $6m. On its own, this seemed a trifle unfeeling. When it became clear that it related to the expropriation 27 years ago by a previous military...

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