Relate: The joy of later life sex

Relate, a relationship charity, launched a campaign in the UK to wake people up to the fact that older people want and have sex, so they felt more confident in asking for help.

Campaign details

Brand: RelateAgency: OgilvyCountry: United Kingdom

Objectives

Relate is the UK's leading relationship charity, who connect their 65+ market to sex therapists, because they recognise that sex for older people isn't always easy. The biggest complication is that society isn't okay with it. But being a charity, they don't have the resource to raise awareness of the scale of the problem. So, we helped – waking people up to the fact that older people want and have sex, so they feel more confident asking for help. It worked. In as little as a week...

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