Relate: Let's Talk The Joys of Later Life Sex

Relate, a relationship charity, encouraged older people in the UK to talk openly about sex and intimacy.

Campaign details

Agency: Ogilvy UKClient: RelateCampaign Name: Let's Talk The Joys of Later Life Sex

Getting the country talking about sex and intimacy in later life isn't easy when 80% of people in the UK prefer to think that older people simply aren't 'doing it'.

How could Relate address this reluctance that affects older people's wellbeing?

Strategy

Relate is the UK's leading relationship charity, and one of its key aims is to generate open conversation around sex and intimacy.

The organisation identified that less than 10% of over-65s think people are okay talking about sex...

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