Relate: Let’s talk the joy of later-life sex

Relate, a charity, launched a campaign in the UK to get the media and the nation at large talking about sex and intimacy in later life.

Brief from Client

80% of us in the UK don't want to talk about sex and intimacy in later life. We prefer to think that older people simply aren't 'doing it'. But what if that was you? How would you feel?

The brief was simple. How can we get the media and...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands