Rejoice "No Script" documentary film college entrance examination marketing: "18-year-old beauty" cannot be absent

李德昌、莫伟茵、谢斯琦

Rejoice, a well-known hair care brand, hopes to upgrade its product layout and brand value, reorganize its brand propositions, capture the minds of consumers, and increase brand awareness and sales.

Case details

Brand: P&G Rejoice P&G Rejoice

Brand owner: Procter & Gamble

Main Agency: Guangzhou Blue Cursor Market Consultant Co., Ltd.

Put on the market: Mainland China

Delivery time: 2019/7/8-2019/7/30

Industry: Daily Chemical

Media channels: social media, outdoor media

Budget: 3 million

Case summary

In 2020, based on the upgrade of product layout and brand value, Rejoice re-organizes its brand proposition #让美简多#, focusing the target group on the "struggling" special group-18-year-old college entrance examination candidates, in "Everything for In the voice of making way for the college entrance examination, they still...

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