Reinventing the agency

In this introduction to five key-note reviews of the agency world, the author argues that despite the decline of the full-service agency clients keep coming back to ad agencies for one main reason – the amazing source of ideas it provides.

Reinventing The Agency

Admap has always felt a great affinity with agencies, of all kinds. Why? Because it is usually in these complex, peculiar, infuriating, arrogant places that ideas are born. Not just the ideas that sell horrendously...