Reid Kerr College - 'Education, education, education…'

Keith W Crane and Vince Meiklejohn

Reid Kerr College is a long established further education college based in Paisley, in the West of Scotland, which over the years had lost its way.
Agency: Feather Brooksbank Author:  Vince Meiklejohn and Keith W Crane

Reid Kerr College

'Education, education, education...' further education

INTRODUCTION

In this paper we will demonstrate that, in the fiercely competitive world of Further Education, Reid Kerr College's consistent investment in advertising over the past threee years has provided a real and measurable payback in the usual measures used in recruiting students in education enquiries, enrolments and turnover (income). In particular, the advertising programme in 2002, with its new creative treatments and finetuned media plans, has continued the forward progress already made, and achieved all the measures...

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