Regional Press: Demonstrating Effectiveness

The Newspaper Society has carried out research to;- demonstrate the advertising effectiveness of the regional press; demonstrate its effectiveness in mixed media schedules; explore the cost effectiveness of the regional press; demonstrate how the regional press can help increase awareness, footfall and sales.

Press Advertising

Regional Press: Demonstrating Effectiveness

David Hoath the Newspaper Society

In 2001 the regional press announced that it was investing 250,000 into advertising effectiveness research. The decision to invest so heavily in this research...