The Newspaper Society has carried out research to;- demonstrate the advertising effectiveness of the regional press; demonstrate its effectiveness in mixed media schedules; explore the cost effectiveness of the regional press; demonstrate how the regional press can help increase awareness, footfall and sales.
Press
Advertising
Regional Press: Demonstrating
Effectiveness
David
Hoath
the Newspaper Society
In
2001 the regional press announced that it was investing 250,000 into
advertising effectiveness research. The decision to invest so heavily in this
research...
