Refuge: Domestic abuse is getting smarter

Refuge, a charity providing specialist support for women and children experiencing domestic violence, spread awareness of the invisible ways people can be abused by launching a fake phone with features that revealed tools of an abuser.

Refuge offers vital support to the one in four women in England and Wales who experience abuse in their lifetime. It's 50th anniversary was something to celebrate.

Strategy

2021 saw a troubling trend. Between April and May that year, there was a 97% average increase in the number of complex abuse cases that needing specialist Refuge support. 'Domestic abuse 2.0' allows abusers to operate from home or 200 miles away in ways that don't always leave a visible mark.

Rather than celebrate past achievements Refuge used its anniversary to meet the issues head-on. It aimed to shift perceptions and help...

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