Reforming the advertising code
Timothy R.D. GraysonCanada Post Corporation
The conditions that have led to the separation of advertising communications into distinct specialties — and elevated “brand” to pre-eminence — are no longer valid. That means yesterday's thinking is being applied to solve today's problems.
It is a common failing, identified by at least two eminent thinkers. Kurt Gödel, a 20th-century Czech mathematician, postulated in his “Incompleteness Theorem” that the accepted knowledge and capabilities of our reason are inadequate to fully explain it at any given time. Or, said more plainly by Einstein, “The significant problems we face cannot...