Reese's: The best candy bar you’ve never heard of

Reese's Take 5 needed to grow awareness to drive sales of its Take 5 bar in the United States so it invested in a Super Bowl ad to launch a humorous campaign.

Campaign details

Brand: Reese's Brand owner: The Hershey Company Entrant company: dentsumcgarrybowen, Chicago Market: United States Sector: Confectionery Media channels: Online video, Social media, Television Budget: 10 - 20 million

Executive summary

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