Reese's: Halloween door

Reese's, the candy company, increased year-on-year Halloween sales during the COVID pandemic with a contactless trick-or-treat experience in the US.

Campaign details

Brand: Reese's Brand owner: The Hershey Company Entrant company: dentsumcgarrybowen, New York PR: FleishmanHillard, New York Market: United States Sector: Confectionery Media channels: Events & experiential, Social media Budget: 0k

Executive summ

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