Reese's: Field Day Reese's, a chocolate brand, launched a campaign in the UK to grow its brand within the British market. Confectionery United Kingdom Ladder and tools 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder 5 - Commercial Triumph 6 - Enduring Icon Campaign detailsBrand: Reese'sBrand owner: The Hershey CompanyEntrant company: Field Day, LondonMarket: United KingdomSector: ConfectioneryMedia channels:Outdoor, out-of-home, Point-of-purchase, in-store, Product sampling Social media, Sponsorship - media,...