Reebok International Ltd.: Bungee Jumping campaign

During the CBS coverage of the NCAA championship games in men's basketball on March 17, 1990, Reebok International Ltd.

Reebok International Ltd.: Bungee Jumping campaign

William D. Baue

Overview

During the CBS coverage of the NCAA championship games in men's basketball on March 17, 1990, Reebok International Ltd. debuted a commercial by its ad agency, Chiat/Day/Mojo,...