Reebok International Ltd.: Boks Ads campaign

Generation Xers came of age in the 1990s with grunge music and alternative culture but without a taste for the sleek white sneakers that had made Reebok International Ltd.

Reebok International Ltd.: Boks Ads campaign

Alan Joyce

Overview

Generation Xers came of age in the 1990s with grunge music and alternative culture but without a taste for the sleek white sneakers that had made Reebok International Ltd. a household name....