Reducing ad serving discrepancies - effective global standards for local markets

The purpose of this paper is to confirm, through a qualitative study, that ad serving counting tools at different points in the delivery chain are capable of measurement (and third party certification) to a common standard.

Reducing ad serving discrepancies – effective global standards for local markets

Andy FlintABC Electronic, United Kingdom

STRATEGY

The strategy adopted was to identify three measurement tools at different points in the delivery chain and verify their...