Reduce racism - Danish Government and The Danish Institute for Human Rights

This campaign - based around a TV spot, but complemented by PR and online elements - highlights the problem of racial prejudice in Danish society.

Reduce racism – Danish Government and The Danish Institute for Human Rights

Company Name: Deutsch and Luba

Country: Denmark

Campaign Title: Reduce Racism

Client name: Danish government

This entry supplied in association with ACT Responsible www.act-responsible.org

CAMPAIGN SUMMARY

The campaign aims to stem the increasing number of discriminatory incidents against ethnic minorities caused by prejudice towards them in Denmark. The slogan: PREJUDICE IS NOT WORTH LINING UP FOR.

OBJECTIVES

With this campaign, The Danish Ministry of Refugee, Immigration and Integration Affairs and The Danish Institute for Human Rights invite everyone to reflect on their prejudices regarding ethnicity. It is...

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