Redoxon: Healthy Treat With a Tasty Twist

Dibendu Moulick, Mei Ann Ng

Vitamin brand Redoxon ran a digital-only campaign in Vietnam to gain top-of-mind awareness and drive daily use to grow market share by 5%.

Campaign details

Brand: Redoxon Brand owner: Bayer Group Entrant company: MediacomIdea creation: Carnival Ho Chi Minh City Market: Vietnam Sector: Non-prescription, OTC products Media channels:Mobile & apps, Product sampling, Online video, Websites & microsites,...

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