Redoxon: Healthy Treat With a Tasty Twist

Vitamin brand Redoxon ran a digital-only campaign in Vietnam to gain top-of-mind awareness and drive daily use to grow market share by 5%.

Campaign details

Brand: Redoxon Brand owner: Bayer Group Entrant company: MediacomIdea creation: Carnival Ho Chi Minh City Market: Vietnam Sector: Non-prescription, OTC products Media channels: Mobile & apps, Product sampling, Online video, Websites & microsites, Word of mouth, Influencers, KOLs, Social media, Search marketing, Programmatic display Budget: Up to 500k

Executive summary

During the Covid pandemic, immunity became a top of mind consumer concern, with 58% of consumers planning to increase monthly household expenditure on healthcare. Categories and brands to skewed communication to health...

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