Campaign details
Brand: Redoxon Brand owner: Bayer Group Entrant company: MediacomIdea creation: Carnival Ho Chi Minh City Market: Vietnam Sector: Non-prescription, OTC products Media channels: Mobile & apps, Product sampling, Online video, Websites & microsites, Word of mouth, Influencers, KOLs, Social media, Search marketing, Programmatic display Budget: Up to 500k
Executive summary
During the Covid pandemic, immunity became a top of mind consumer concern, with 58% of consumers planning to increase monthly household expenditure on healthcare. Categories and brands to skewed communication to health...