Redoxon: Healthy treat with a tasty twist

Mei Ann Ng, Dibendu Moulick, Thoa Tran Kim

Vitamin supplement, Redoxon, went from category new entrant to number one selling brand by aligning a key product attribute with an emerging consumer habit in Vietnam.

Campaign details

Brand: RedoxonBrand owner: Bayer PharmaceuticalsLead agency: MediaComContributing agency: CarnivalMarket: VietnamSector: Non-prescription, OTC productsMedia channels:Competitions & contests, Mobile & apps, Online display, Online video,...

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