Redoxon: Be new normal ready – #CesBeforeCus

Redoxon, the vitamin brand, reinforced itself as the most trusted brand offering the most effective immunity protection in Indonesia.

Campaign details

Brand: RedoxonLead Agency: MediacomRegion: APAC

Strategy

Objective

Background:

Redoxon was a small challenger brand (2019 brand rank #16, 1.5% market share) in Indonesia VMS category.

Challenges:

Heightened awareness of immunity needs due to the Covid-19 pandemic intensified challenge since competitors aggressively launched new products and increased media spending up to 66% vs before pandemic.

The new normal era brings uncertainty, created anxiety & insecurity within target audience.

Opportunity:

Immunity supplement become the most wanted item for Indonesian, Redoxon has the only combination of vitamin C,D and Zinc that effective to boost it.

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