Rediscovering Latin American households - participant observation experiences with low-income consumers

Despite its cultural wealth and biodiversity, Peru is one of the poorest countries in Latin America, with approximately 55% of its population below the poverty line.

Rediscovering Latin American Households

Participant observation experiences with low-income consumers

Alfredo Torres and Paola Ruchman APOYO Opinion y Mercado S.A.

The Background: Poverty and Socio-economic Distribution in Latin America

It is well kno

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands