Redefining what’s possible in paid search performance using AI

Jordan Ruden

Looks at how AI-enabled paid search optimizations can lift campaign results.

Paid search – or search engine marketing (SEM) – has long been a powerful driver of performance and a foundational part of a brand’s marketing mix – and also one that’s intensely competitive.

As search experts know, small, incremental gains can be the difference between a brand winning or losing the search battle and ultimately being able to achieve maximum ROI.

To date, these gains have been realized by savvy search specialists to an absolute maximum of about 100 incremental adjustments to keywords, targeting, and spend per day. But what if your brand was instead capable of powering its paid...

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