Redefining Réno-Dépôt’s Value Proposition

Réno-Dépôt, the Québec-based warehouse supplier of renovation products, urgently needed a new way to differentiate its brand in an increasingly competitive and declining market.

Redefining Réno-Dépôt’s Value Proposition

Agency: Saint-Jacques Vallée Y&R


Business Results Period in Consecutive Months: January 2009 – December 2009

Start of Communication Effort: September 2008

Base Period as a Benchmark: Calendar 2008

Geographic Area Covered: Province of Québec

Annual Budget Range: $500,000 – $1 million


a) Overall Assessment

In 1993, in Québec, Réno-Dépôt created the renovation warehouse concept and lowered the costs of renovation in Québec with an "Every Day Low Price" (EDLP) policy. As the years went by, the lowest price with the largest...

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