Redefining digital excellence: The story of how consumers’ need for happiness can provide the bedrock for primary research

AutoTrader, the digital automotive marketplace, and Join the Dots, a global consumer insight agency, used consumer needs to build a framework for digital excellence from the bottom up.

1. Summary

This paper demonstrates how AutoTrader, the UK and Ireland's largest digital automotive marketplace, and Join the Dots used consumer needs to build a framework for digital excellence from the bottom up. In doing so, we:

  • Transformed an existing primary research approach to drive far greater value;