Reddit: Up the vote

In 2020, Reddit, a social news website, launched the campaign 'Up the Vote', focusing on one of America's biggest weaknesses: voting.

Campaign details

Brand: RedditAgency: R/GA San FranciscoCountry: United States

Why is this work relevant for Creative Strategy?

In 2020, Reddit faced an acute challenge to authentically shift perception and demonstrate the value of its brand to benefit society....