Red Wing Shoes: #LaborDayOn

Red Wing Shoes, a footwear company, launched the #LaborDayOn initiative in the US to help unemployed Americans find work.

Campaign video: Red Wing Shoes – #LaborDayOn

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Credits

Media agency: Droga5 New YorkAccount Director: Michelle VillarrealAccount Supervisor: Hayley Howell / Melissa PasternakArt Director: Astrid Andujar / Cara CecchiniAssociate Design Director: Kathryn BrylinskiBusiness Affairs Manager: Ann-Marie TurbittChief Media Officer: Colleen LeddyCo-Chief Creative Officer: Felix Richter / Tim GordonCopywriter: Emily Chang / Mia RafowitzCreative Chairman: David DrogaCreative Director: Dustin Tomes / Jono PaullExecutive Creative Director: Scott BellExecutive Producer, Interactive:Shayan Amir-Hosseini...

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