Red State brands vs. Blue State brands (Landor Perspectives 2009)

Susan Nelson

The concept of dedicated Red (Republican) and Blue (Democratic) States has emerged in the last several elections and is now part of the American political and cultural lexicon.

Landor Perspectives 2009 – Red State brands vs. Blue State brands

Susan Nelson Executive Director, Consumer Insights

The concept of dedicated Red (Republican) and Blue (Democratic) States has emerged in the last several elections and is now part of our political and cultural lexicon. We use these coined terms as shorthand for more than how the majority will vote. We use them as semantic code for pro-choice or anti-abortion; pro- or anti-gay marriage rights; pro- or anti-death penalty, and most recently, enthusiastically supporting or rabidly despising Alaska's own Sarah Palin.

That started me thinking. Exactly how far does this...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands