Recycle Your Electricals: Hypnocat

Don Larotonda, Jake Galea

Material Focus, the electrical waste fund, set out to reduce thousands of tons of unwanted electricals being thrown away in the UK every year.

Campaign details

Brand: Material FocusBrand owner: Material FocusEntrant company: Truant London - United KingdomIdea creation: Truant LondonMarket: EuropeSector: Non-profit, public sector & educationMedia channels: Radio & audio, Social media, Direct marketingBudget: Up to 500k

Executive summary

This story is of how Material Focus (UK Waste Electrical and Electronic Equipment Fund) set out to reduce thousands of tons of unwanted electricals being thrown away or hoarded in homes in the UK every year, thereby saving the precious materials held within them.

They needed to change...

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