Recruiting Those Who Can - Teacher Training

The overall objective of this campaign was to increase the number and quality of teacher recruits. The paper shows how a new level of strategic and creative thinking had the desired impact on a complex task.
Agency: McCann-Erickson ManchesterAuthor: Not credited

Area Awards 2001 Bronze

Recruiting Those Who Can

How a change in advertising strategy is helping to recruit more teachers

Teachers. How important are they?

Not only do they shape careers and...