| Agency: McCann-Erickson Manchester | Author: Not credited |
Area Awards 2001 Bronze
Recruiting Those Who Can
How a change in advertising strategy is helping to recruit more teachers
Teachers. How important are they?
Not only do they shape careers and...
Recruiting Those Who Can - Teacher Training
The overall objective of this campaign was to increase the number and quality of teacher recruits. The paper shows how a new level of strategic and creative thinking had the desired impact on a complex task.
