Recording the way of nature with the chip, Snapdragon helps you discover species unique to China

Qualcomm's Snapdragon smartphone chip business has long been a global leader, but since Q3 2020, it has been dominated by MediaTek, a brand with lower procurement costs.

Case details

Brand: Snapdragon

Brand owner: Qualcomm

Main agency: Mindshare China

Major agency holding group: WPP

Contributing agency: PAST|NEXT® Communications Group

Launched in: Mainland China

Industry: Communications Technology

Media channels:

Budget: 30-40 million

Case Summary

Qualcomm Snapdragon smart chip hard-core technology is difficult for consumers to perceive. The procurement cost is higher than that of competing products, and OEM partners are less willing to cooperate.

Qualcomm seeks breakthroughs and uses smartphones equipped with Snapdragon chips to create the industry's first 8K ultra-high-definition documentary shot with a mobile phone. Starting from...

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