Reconnecting with Small Business

BWM helped Telstra Business identify the needs of targeted small business customers in order that they reap the rewards of the Smartphone revolution.

Reconnecting with Small Business

Agency Belgiovane Williams Mackay (BWM)Advertiser Telstra Business Mobile PlusTotal Campaign Expenditure $1 - 2 million

The launch of the iPhone in 2008 completely revolutionised the Smartphone category, heightening and clarifying for all mobile customers the true potential that could literally be in the palm of their hand.

For many businesses a Smartphone provided a new benchmark in simplicity and ease of use. It gave them easy mobile access to email and the internet, allowing them increased mobility and the opportunity to start to compete on a level playing field with larger...

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