Recognizing the role of the consumer in pharmaceutical marketing
Mark Blakely and Sharon Spiers
Greater access to information has allowed people to be more involved in their healthcare to the point where many health conditions can now be viewed as quasi-consumer markets.
Recognizing the role of the consumer in pharmaceutical marketing
Sharon Spiers
Global Market Research
andMark Blakely
Cialis
INTRODUCTION
Greater access to information has allowed people to be more involved in their healthcare to the point where many health...
