Recognized in a split second. Effectiveness of outdoor posters

Mandy Klerkx and Lex van Meurs

Since 1992 Viacom Outdoor in the Netherlands has tested the time it takes for the product and brand on outdoor advertising posters to be recognised.

Recognized in a Split Second

The effectiveness of outdoor posters

Lex van MeursIntomart GfK bv, The Netherlands

Mandy KlerkxAmsterdam School of Communications (ASCOR), University of Amsterdam, The Netherlands

SUMMARY

The world is full of outdoor posters. Some...

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