Recognising the consumer power in the cable TV market in Brazil!

Since 1999, EP-Escritório de Pesquisa Eugênia Paesani has been working jointly with NET on a project for continuous evaluation of company performance – according to the clients’ perception – aiming at the improvement of services rendered by Net and client loyalty solidification.

Recognising The Consumer Power In The Cable TV Market In Brazil!

Brbara Corrales EP-Escritrio de Pesquisa Eugnia PaesaniSimone Felisardo Globocabo-NET

Introduction: Cable TV in Brazil

TV in Brazil is a high involvement medium: it is present in 41...