Reckitt: Reinventing Motherhood Through the Language of Data

Reckitt, the consumer goods company, built a data driven parenting platform for mothers in India.

Campaign details

Brand: Reckitt BenckiserBrand owner: ReckittEntrant company: McCann - IndiaIdea creation: McCann GurugramMarket: AsiaSector: Household & domesticMedia channels:Online display, Direct marketing, Social media, Word of mouth, Influencers, KOLs,...

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