Campaign details
Brand: Reckitt BenckiserBrand owner: ReckittEntrant company: McCann - IndiaIdea creation: McCann GurugramMarket: AsiaSector: Household & domesticMedia channels: Online display, Direct marketing, Social media, Word of mouth, Influencers, KOLs, Video on demandBudget: Up to 500k
Executive summary
The Challenge:
To break through the clutter of brands trying to partner the Indian Mom in her motherhood journey.
The Insight:
The Indian Mom played a larger role in her motherhood journey while parenting brands spoke to her using emotional stereotypes.
The Idea:
To build a...