Reckitt: Positive water

Multinational fast-moving consumer goods company Reckitt created the Positive Water initiative in Mexico to raise awareness of health issues due to water access.

The Problem: The Privilege Of Water

Water is the most basic human need. But in many parts of the world, access to clean water is still a privilege. According to the United Nations Children's Fund (UNICEF), 26% of schools in Mexico do not have potable water, 48% lack drainage and 31% do not have proper hand washing facilities. These gaps create health risks for thousands of students, depriving them of safe learning environments.

Reckitt, a company with a history of leveraging public relationsto affect social change, recognized the urgent need for clean water. It set its...

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