Reckitt: Dettol salutes – building hope in times of fear

Reckitt, a multinational consumer goods company, showcased Dettol's appreciation of Covid protectors, and the company’s reputation, by celebrating selfless pandemic stories on its packaging.

Background and Challenges

India was suffering from the deadly Covid-19 waves and needed hope and encouragement to hang on and fight the fight. Dettol wanted to share stories of regular people who had gone out of their way to help those in need. Dettol...

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