Campaign details
Brand: Reckitt BenckiserBrand owner: Reckitt BenckiserEntrant company: Havas Media Turkey, IstanbulIdea creation: Havas Media Turkey, Istanbul / Havas Turkey, Istanbul / 3dots Turkey, IstanbulPR: Contentine, IstanbulMarket: TurkeySector: Cleaners & detergentsMedia channels: Mobile & apps, Online video, Outdoor, out-of-home, Websites & micrositesBudget: Up to 500k
Executive summary
Turkey is on the verge of becoming water poor in near future. Within the pandemic days, we understood the importance of water even better.
But we still do not aware of the fact that it's...