Advertising in a Recession

Since the 1920s, U.S. advertising practitioners have done many studies showing that firms that maintain their advertising during recessions tend to gain market share during the recession and increase their profits afterwards.

Advertising in a Recession

Bernard Ryan Jr

THE BEST DEFENCE IS A GOOD OFFENCE

The idea of conducting a study to prove that a company should maintain advertising during a recession goes back to the 1920s when an advertising executive named Roland S. Vaile...

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