Recession maybe – but we still need research
Manfred Mareck
The International Newsmedia Marketing Association (INMA) recently held a Strategic Marketing and Innovation Summit in Chicago. Its American members are executives in various senior positions at major national, local and regional newspaper publishing houses. You wouldn't necessarily have guessed their occupation – prior to the first session everyone was working on their laptops, checking emails on their BlackBerrys, chatting on their mobile phones – only two people were reading a newspaper, but maybe that's a true reflection of the newspaper business these days.
All North American publishers face very similar...