Recession maybe - but we still need research

There has been a sizeable decline in newspaper circulation and print advertising revenue and a decrease has also been seen for the first time in web audience data.

Recession maybe – but we still need research

Manfred Mareck

The International Newsmedia Marketing Association (INMA) recently held a Strategic Marketing and Innovation Summit in Chicago. Its American members are executives in various senior positions at major national, local and regional newspaper publishing houses. You wouldn't necessarily have guessed their occupation – prior to the first session everyone was working on their laptops, checking emails on their BlackBerrys, chatting on their mobile phones – only two people were reading a newspaper, but maybe that's a true reflection of the newspaper business these days.

All North American publishers face very similar...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands