Reasons for using celebrity endorsers

B Zafer Erdogan

One in four U.S. TV commercials, and one in five UK commercials feature a celebrity endorser.

Celebrities & endorsement
United Kingdom
Strategy

Reasons For Using Celebrity Endorsers

B Zafer Erdogan Dumlupinar University

One of the biggest challenges in marketing communications is how to break through ever-increasing media clutter. Celebrity endorsements of messages can...

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