Reasons for using celebrity endorsers

One in four U.S. TV commercials, and one in five UK commercials feature a celebrity endorser.

Reasons For Using Celebrity Endorsers

B Zafer Erdogan Dumlupinar University

One of the biggest challenges in marketing communications is how to break through ever-increasing  media clutter. Celebrity endorsements of messages can help meet this challenge due to the characteristics they offer.

As pointed out by a top-level practitioner, every time ads appear in TV or press they interrupt a ...

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