Reality branding: the new new thing

Discusses `reality branding', placing brands in controlled environments without consumers realising that they are seeing sophisticated product placement.

Reality branding

The new thing

Allyson StewartAllenInternational Marketing Partners

What do BMW, Quiksilver and other American 'lifestyle' brands have in common these days, other than trying to stay relevant and on their customers' agendas? The answer:...