Realism in research – innovative utilization of 3D animation qualitative and quantitative research methodologies

Michael Richarme and John Colias

All surveys inherently contain a potentially deadly flaw - the act of completing a survey does not mimic the true consumer decision-making process.

Realism in research – innovative utilization of 3D animation qualitative and quantitative research methodologies

Michael Richarme and John ColiasDecision Analyst, Inc., United States

OVERVIEW

To a very large degree, people experience and interact with...

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