Real profile

Christopher Modzelweski, Thomas Cisek and Piotr Ejdys

When faced with a market need for cost-effective data analogous to user-centric panel-based audience measurement, the Polish market developed the “Real Profile” methodology.

Digital media research
Poland
Strategy

Real Profile

A new approach to online media planning

Piotr Ejdys Global eMarketing S.ATomasz Cisek Ad.netChristopher Modzelewski I‑Metria S.A.

A Snapshot of the Polish Market

Country Overview

Poland is one of the largest countries...

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