Real Messenger: Keeping it REAL with Bravo’s “million dollar listing'' alum Fredrik Eklund

The Real Messenger app, designed to solve social media for real estate agents, was launched in a multichannel campaign that reached over 137 million people and drove 200,000 downloads.

Zillow, Trulia and Redfin are ground-breaking real estate apps.

But not for agents.

They are "pay-to-play," restricting agents from showcasing their listings unless they pay (a lot!) to promote them.

Big platforms are taking listing information from multiple...

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