Real cross media intelligence for real cross media planning

Arbitron’s Portable People Meter (PPM) results provide “real” cross-media duplication between radio and television.

Real Cross Media Intelligence For Real Cross Media Planning

The PPM contribution

Roberta M. McConochie Arbitron Inc.Beth Uyenco OMD-Midwest

Introduction
 
Background

The past decades have brought revolutionary changes in media technology and ...