Ready for Some Football?
The new National Football League season kicks off September 6, and to our most passionate fans, for whom football is as necessary as oxygen, life will once again have meaning. As a league, we have an exciting opportunity to not only improve on last year's performance but also build on the power of the NFL brand for years to come.
By any metric, the 2006 season was a success. Our television ratings remained the envy of the industry. Stadium attendance increased for the seventh straight year. The NFL cultivated more “avid” fans than...